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Moolala needed to refresh their daily deal image for a new direction. I decided to remove the clutter of their past website. I removed the bright blue background and multiple typefaces and decided to let the products do the talking.
A white background let the product photography stand out and simpler type choices made the information easier to understand. To bring attention to the newest offer, a large countdown timer was placed front and center on the landing page.
I also designed the modal system for their giveaways. Playful buttons and minimal information made the giveaways an easy to play and easy to digest element of the site.UI/UX, Web Design, Web Development2014 -
Moolala has hundreds of products on their website. Their daily newsletters let shoppers know about the best and newest products that Moolala has to offer in an easy to digest format. Eye catching photography and simple typography make up the bulk of the design, letting the products do all the talking.
The original sketches explored various element placement options. Too much color distracted from the product photography and buttons was more distracting than functional. Removing all extra information helped bring back focus to the products and led to the simplicity of the final design.Graphic Design, Web Design, Web Development2014 -
Moolala wanted to refresh their app and match the feeling of their website more closely.
Our goal was to let the deals be the star of the app. We did this by using large photography and simple sans-serif typography. To bring attention to certain actions we used large, contrasting orange buttons and various blue elements to magnify the Moolala brand.
Graphic Design, Interaction Design, UI/UX2013 -
Adonit makes styluses and creative tools to empower the creators. We wanted to advertise the quality of our products compared to our competitors and showcase the unique elements of each product.
To emphasize that the products can be used with multiple angles, the styluses were shown at an angle. This angle was often used as a graphic element to add motion to the static images.
I created email headers, website banners, print materials, and social media promotion for each product push.Graphic Design2013 -
Redesign of the Adonit Logo. As part of the creative team I contributed to the research, collaboration, design, and implementation of the final logo.Art Direction, Branding, Graphic Design2013 -
When Adonit wanted to get email newsletter subscribers to take part in an online survey, we knew we wanted to take a more relaxed and fun direction than we usually did to grab their attention.
I decided to go with a hand drawn look to contrast the usual combination of clean typography and photography our users are used to seeing from our correspondences. Illustrations were done using Adonit's Jot Stylus and were placed on colorful stills from their "Create Campaign" video.
I created a series of related images to accompany the survey announcement, a thank you email, and a Facebook promotion.Advertising, Graphic Design, Illustration2013 -
Product photography featuring Adonit's Jot Touch Bluetooth Pressure Sensitive Stylus. Project featured preparing the products and the lighting, taking the photographs, and editing them for use in both print and online materials.Photography2013 -
Branding system for an imaginary company called Felix’s Jazz House. The Jazz House was a recording studio and company that deals exclusively with jazz music. They remastered old jazz songs, supported new jazz artists, and hosted live jazz shows in the Atlanta metroplex.
My logo concept used the assigned letters to mimic the shape of a saxophone and hid the H inside of the F and the J. The classic orange and blue color scheme was drawn from old Jazz record covers and added energy to each element. Beautiful black and white photography complemented the nostalgia of jazz music and the vintage interior design of the studio.
Includes logo, stationery, business cards, CDs, and a music event poster.
No affiliation with Corinne Bailey Rae or the Downtown Fox Theatre, both were only used to add realism to the class project.Branding, Graphic Design2012 -
The aim of the project was to create a wine label with a selected theme. My theme was "The Ocean."
My research led to me to discovering an interest in old sailing maps and a desire to incorporate them into the wine labels. With that idea I made each type of wine correspond to one of the major oceans and placed the texture of sailing maps behind the modern sans-serif wordmark.
The second part of the project included a promotional event. An ocean cruise seemed fitting to promote the brand. The mailing describes the available cruises and the ticket allows entrance on and off the cruise ship. I used the blue coloring from the wine bottles and contrasted textural elements with simple typography again to create continuity.
Includes 3 white wine bottles, a cruise ship informational brochure, and an entrance ticket.Graphic Design, Packaging, Product Design2012 -
The conceptual assignment was to design an annual report for Pfizer, a pharmaceutical company.
I wanted to use photography relating the medical field but in an unexpected way. I took photographs of various pills to supplement the numbers and figures used in the report.
Since the Pfizer logo is a bright blue, I used complementary bright colors to counteract the the coldness associated with medicine.Graphic Design, Typography2012 -
The conceptual assignment was to redesign an existing company. My chosen company was Ikea.
I decided to stay true to their current design while enlivening the brand. I modernized the logo without straying too far from their current typeface. I drew inspiration from packaging boxes and the logo resembles words stamped on a box.
The advertising campaign focused on the idea of Ikea having everything the consumer needs for their unique home under one roof. Each campaign would be tailored to the audience of the target magazine. It featured vectorized illustrations of furniture inside housing such as a castle or brownstone.
Includes a logo redesign and a 3 part advertising campaign.Advertising, Branding, Graphic Design2012 -
Conceptual Classwork. Various logo designs that currently have no further elements.Branding, Graphic Design2013 -
All images on this page are the sole property of Kirsty Marr. They may not be reproduced, copied, transmitted or edited without my written permission.Digital Photography2013 -
All images on this page are the sole property of Kirsty Marr. They may not be reproduced, copied, transmitted or edited without my written permission.Digital Photography2013