Branding system for an imaginary company called Felix’s Jazz House. The Jazz House was a recording studio and company that deals exclusively with jazz music. They remastered old jazz songs, supported new jazz artists, and hosted live jazz shows in the Atlanta metroplex.
My logo concept used the assigned letters to mimic the shape of a saxophone and hid the H inside of the F and the J. The classic orange and blue color scheme was drawn from old Jazz record covers and added energy to each element. Beautiful black and white photography complemented the nostalgia of jazz music and the vintage interior design of the studio.
Includes logo, stationery, business cards, CDs, and a music event poster.
No affiliation with Corinne Bailey Rae or the Downtown Fox Theatre, both were only used to add realism to the class project.