The aim of the project was to create a wine label with a selected theme. My theme was "The Ocean."
My research led to me to discovering an interest in old sailing maps and a desire to incorporate them into the wine labels. With that idea I made each type of wine correspond to one of the major oceans and placed the texture of sailing maps behind the modern sans-serif wordmark.
The second part of the project included a promotional event. An ocean cruise seemed fitting to promote the brand. The mailing describes the available cruises and the ticket allows entrance on and off the cruise ship. I used the blue coloring from the wine bottles and contrasted textural elements with simple typography again to create continuity.
Includes 3 white wine bottles, a cruise ship informational brochure, and an entrance ticket.