With the release of iOS 7 the team at Moolala wanted to refresh their app with more modern styling and a flat design aesthetic. The design combines bright blocks of color, large photography, and subtle gradients and textures to create a refreshed app design that still stays true to the original Moolala branding. A new giveaways and event feature was to be introduced and users could spin the wheel to earn extra entries into giveaways.
A bright and friendly loading screen shows up for a few seconds to allow the deals to load on the back-end. Users can start shopping as soon as the screen fades.
The deal information is concise and easy to digest. The bright green button always remains at the bottom to make it easy to buy as users scroll.
The app has large navigation links so users of all ages can easily navigation between screens. Their current page is highlighted.
Large imagery and clear pricing entices users to explore all of the current deals. A bright blue bar at the top promotes the event countdown where users can win prizes in app.
As users search, current deals and popular search terms are populated. Common misspellings are also fixed for quick and easy searched.
The app notifications are completely personalizable. Users who are only interested in deals or only interested in freebies can tailor the in app notifcations with a quick swipe.